There's a GOLDMINE waiting to be discovered in your network marketing organization...and they are called your RETAIL CUSTOMERS!
That's right! Your retail customers! It's amazing to me how many NWMers I come across that tell me that "nothing is happening" because they have no leads to work up, and so they are relying on COLD CALLING to get "new blood". And, guess what? They are getting frustrated, disenchanted, and thinking of quitting (or at least believing they can't do this!). Well, of course that is happening if you are COLD CALLING! I mean, let's face it...even trained, veteran, REAL SALESPEOPLE have trouble with, and very often hate, cold calling, so it's not a surprise that part-time NWMers would despise it as well. Didn't you say when you started here that you didn't want to go "door-to-door"? Ok, so here's the GOOD NEWS!! You should NEVER have to cold call to build a successful NWM organization! Why? Because most NWM income opportunites offer high quality, unique products....and so you should, and will, have SOME people that buy them no matter what even with no interest in building an organization. So, in essence, they are paying "top dollar" for the products because they LOVE the products (that, by the way, is the KEY to knowing you are in a good company with a good opportunity!). Now....most of these retail customers usually start with, fall in love with, and regularly order one product. And, most opportunities offer MANY products and offer MANY categories of products (with Oxyfresh, we offer 70+ products spread across 6 product lines). Unfortunately, what do most NWMers do once they get a retail customer??? They "categorize" them as a "boring and unimportant non-business builder" and take the attitude of "whatever i get from them i get from them". BAD IDEA!!! Why? Let's think about this, and start to shift our thinking into realizing that these "non-business" builders can be the ticket to you doing several things:
---doubling or tripling your volume in a short period of time
---finding you your next business builder
---becoming your next key leader themselves
Want more specifics? Let's say your retail customer is buying TOOTHPASTE from you, and you have 70 other products, including 8 other oral care products. Well.....don't assume they know about these other products. Tell them about them....show them where and how to get information about them....recommend a product to them.....give them an OFFER to try another product....in the sales world, there are two concepts at work here....upselling (within the product line...let's say to an oral irrigator) and cross-marketing (nutritional products within your company in addition to the oral care they are already using). When you do this, you can double or triple your volume. I have come across "frustrated" NWMers who have 250+ retail customers who have never thought about showing them their other products! In addition to this, these retail customers will gladly refer business to you! In fact, sometimes they are more effective than your so called "business builders"! Why do they refer?? They love the product (they are paying top dollar for it) and they don't have the old "conflict of interest" telling others they love it, or giving you names....they aren't "making money off it" so they are open to helping you. That's reality. And, one last point here...how many of your retail customers even know there is an opportunity here for them?? Very often we "bring" customers in and are either "afraid" to tell them, or assume they know, or "think we've mentioned" it to them....they could be your next ACE!
Next time you are looking through the yellow pages and struggling to pick up the phone to make that dreaded cold call, I suggest you get a printout of your customers, and start working that goldmine sitting there!